change3health.pngHumana, a health benefits company, has been making a splash on the internet. They’ve recently won first place in the 2007 e-Healthcare Leadership Awards for “Best eBusiness Site.” The award recognizes the best websites for health plans, healthcare providers, online health companies and other healthcare organizations. Humana’s first place winning entry was the Humana-Military site.

However, Humana is entering the social-networking realm of healthcare professionals. ChangeNow4Health is a blogging community site designed for healthcare reform. Its goal is to engage healthcare bloggers to come together to share ideas on ways to change healthcare for the better. There are 3 communities on the site that focus upon:

  • Helping consumers make smarter healthcare decisions
  • Simplifying the business of healthcare
  • Preventing sickness and maintaining health

The site targets all players in the healthcare system and encourages everyone to participate: caregivers, providers, policymakers, and everyone else who has an interest in brainstorming ideas to fix the broken healthcare system. It looks like pharmaceutical companies as well as healthcare insurers are starting to penetrate the web and finally stepping into the Health 2.0 movement.