Health insurers are developing games to educate and engage clients. Kaiser Permanente Health Plan and Humana Inc. will be launching games in the upcoming weeks that will be focused on obesity and diabetes. Their effort is being called “medutainment” meaning medical information being conveyed as a form of entertainment.

Kaiser is distributing an obesity-focused game called “Amazing Food Detective,” where players must try to help characters learn how to eat better and be more physically active. The game targets 9 to 10 year olds. Humana will have games launched in 2008. They plan on developing games for diabetes, obesity, and medical adherence.